PRESS RELEASE | Deroose Plants and Sion Young Plants to start exclusive Phalaenopsis partnership on Asian market
Genetics of Sion Young Plants available to Asian growers in 2025.
Deroose Plants Group and Sion Young Plants join forces in an exclusive partnership for the cultivation and sales of Phalaenopsis on the Asian market, starting in January 2024. As of early 2025, this partnership will offer Asian growers access to a varied range of high quality orchids.
Synergy of network, experience and collection
Sion Young Plants, well-known in the international world of Phalaenopsis breeding and propagation, not only offers diversity in genetics, but also expertise in the field of marketing and sales. Deroose Plants Group is a worldwide supplier of young plant material of various tropical plants, offering plenty of experience and a wide network on the Asian market.
With this partnership, Deroose Plants Group will expand its portfolio with Sion Young Plants’ high quality Phalaenopsis. Sion, in their turn, will get the opportunity to introduce their genetics on the Asian market. Propagation of the products will take place at Deroose Plants Group, enabling both parties to join forces.
Exclusive customized range
As of 2025, Asian growers will have access to the exclusive range of Sion genetics. Phalaenopsis propagation material is available in lab cups, plugs or as half-grown plants, with options in relation to color and variety. The first delivery of propagation material in plug trays is expected in 2025.
‘’I am really looking forward to this partnership, because the Asian market for Phalaenopsis is still growing. With Sion genetics, we are able to offer a distinctive product, compared to local suppliers. Deroose has a wide network on the Asian market and, above all, is very experienced in propagating tropical plants. An ideal combination for a successful future in the Asian orchid sector.’’ Says Randy van Paassen, Sales & Marketing Manager of Sion Young Plants.
IPM Essen and Beijing
At the IPMs in Essen and Beijing, both companies will be present to tell more about the exclusive partnership.
23 to 26 January at the Messe, Essen
Stand No. 2D13, under the name of Breeding Accel
Stand No. 2B25.8, under the name of Deroose Plants
Hortiflorexpo IPM Beijing
23 to 25 May, the new China International Exhibition Center Beijing
Stand No. W1A312, under the name of Deroose Plants
Contact for more information
Peter de Ridder, Sales Manager of Deroose Plants Group: firstname.lastname@example.org
Don Deng, Sales Manager of Deroose Plants China: email@example.com
Randy van Paassen, Sales & Marketing Manager of Sion Young Plants: firstname.lastname@example.org